PAYFULL
✦ Pay-over-time lifts average order value 30–50% — industry research

Payment orchestration for high-ticket businesses.

BNPL, cards, wallets, and bank payments across every major provider — routed intelligently, balanced across MIDs and banks, and owned entirely by you.

Non-recourse lender-funded financing · Multi-MID redundancy · White-glove onboarding

ONE INTEGRATION. EVERY WAY YOUR CUSTOMER WANTS TO PAY.

VisaMastercardAmerican ExpressDiscoverApple PayGoogle PayKlarnaAfterpayACHClarityPayAffirmZipSezzleSplitit

Sell more by removing the price objection.

Financing for the ticket you actually sell

A $10,000 program doesn't fail because of your close rate. It fails because the card has a $4,000 limit. Split it into payments and the objection disappears.

Never depend on one processor again

Multiple MIDs, multiple banks, multiple providers. When one goes down or slows, traffic reroutes automatically. Your checkout doesn't blink.

Placed with the right bank

Most declines happen before anyone reads the file — the category code decides. We put your business in front of underwriters who work with high-ticket service companies, and route it to the bank most likely to support it.

30–50%

Lift in average ticket size when pay-over-time is offered online

RBC Capital Markets research (2021), as cited by Harvard Kennedy School (2022)

20–30%

Higher checkout conversion when BNPL is available at point of sale

RBC Capital Markets research (2021), as cited by Harvard Kennedy School (2022)

47%

of American consumers have used a buy-now-pay-later service

LendingTree consumer survey, 2026

Figures reflect published third-party industry research on BNPL and point-of-sale financing — not PayFull performance data.

ORCHESTRATION

AI-Powered Routing

Optimize where each transaction is sent based on BIN, geography, card type, and ticket size — in real time.

  • No-code routing logic builder
  • Maximize approvals and reduce processing costs
  • Smart cascading and dunning rules
  • Automatic failover between MIDs, banks, and providers
Explore AI routing →

Orchestration, PayFac, Merchant of Record, or your own MIDs. Or all of them at once.

Most platforms make you pick one and live with its trade-offs. PayFull sits above all of them, so you can run whichever model fits each product, each geography, and each stage of your business — and switch without re-integrating.

Orchestration

The layer that ties it all together. One integration, every provider, intelligent routing across all of them.

  • One API for every rail
  • Provider-agnostic — swap without re-integrating
  • Real-time failover

Merchant of Record

We take on the compliance, tax, and liability burden so you can launch fast — without giving up your customer data or your tokens.

  • Fastest path to live
  • Sales tax and VAT handled
  • Chargeback and compliance cover

PayFac

Sub-merchant accounts, provisioned in days. Onboard, underwrite, and go live without a months-long bank application.

  • Days to approval, not months
  • Split payments and marketplace flows
  • Instant sub-merchant onboarding

Direct MIDs & Traditional Processing

Your own merchant accounts with your own acquiring banks. Maximum control and portable operations.

  • Your MID, your name, your relationship
  • Direct acquiring relationships
  • Portable configuration

The point isn't which model you pick. It's that you never have to be stuck in one.

Compare the models →

OWNERSHIP

You own your subscriptions. You're not renting them.

When a Merchant of Record holds your customers' payment credentials, they hold your business. Change platforms and you start from zero — every subscription cancelled, every card re-entered, every renewal lost.

PayFull's Token Vault is network-tokenized and yours. Your tokens work across every provider we route to. If you ever leave, they leave with you.

  • Network tokens that survive card reissues and expirations — fewer failed renewals
  • Portable across every processor in your routing stack
  • Provider-agnostic: switch acquirers without asking a single customer to re-enter a card
  • Exportable on request
The MoR trap: most Merchant-of-Record platforms will not release your card tokens when you leave. Your subscription book dies with the contract. PayFull's does not.
How Token Vault works →

BNPL that actually works at $5,000, $15,000, and $50,000.

Most BNPL is built for a $120 pair of sneakers. Pay-in-4 on a $20,000 program is not a payment plan, it's a $5,000 down payment. PayFull assembles the full stack — from six-week pay-in-4 all the way out to 36-month financing — so there's a real option at every ticket size.

You get paid in full. Up front. No recourse.

When a customer finances a $12,000 program, PayFull's lending partners fund you the full amount at the point of sale. If the customer stops paying, that's between them and the lender — it never comes back to you.

No reserves against consumer default. No clawbacks. No chasing payments. You sold it, you got paid.

Applies to lender-funded financing. Funded upfront, in full; non-recourse — lender absorbs consumer default risk. SplitIt is not a loan and not a BNPL product in the lending sense. It places an authorization hold against the available credit on the customer's existing credit card and charges installments to that card over time. That's why there's no application, no credit check, and no interest — but it also means the customer needs enough available credit to cover the entire purchase at checkout, the merchant is funded per installment rather than upfront, and chargebacks work like any normal card transaction. Debit cards and prepaid cards are not supported. Visa and Mastercard are accepted; Amex, Discover, and UnionPay depend on the merchant. See SplitIt details →.

Compare all financing options →

We go where others don't.

High-ticket service businesses get declined by mainstream processors for reasons that have little to do with how they actually operate. We underwrite the business, not the merchant category code.

We've built the underwriting relationships, the MID redundancy, and the compliance playbook to get these businesses approved — and to keep them running.

Underwritten, not auto-declined

Your application goes to underwriters who understand high-ticket service businesses — not a rules engine that rejects your MCC on sight.

Redundancy by default

Multiple MIDs across multiple banks from day one. A single account issue doesn't take your revenue offline.

A real human on your account

Named account manager, direct line, real response times. Not a ticket queue and a help-center article.

No surprise shutdowns. We can't promise a bank will never change its mind — nobody honestly can. What we can promise is that you'll never find out from a failed checkout. Every PayFull merchant runs on redundant MIDs across multiple banks, so if one account is restricted, volume shifts to another automatically while we work it out. You get a phone call, not an outage.
High-risk processing →

Is this you?

Selling $2,000+ offers and watching deals die at "I don't have it on my card right now"? Already declined for Affirm or Klarna because of your industry? Running your whole business through one MID and one processor, knowing exactly what happens if it goes down? On an MoR that owns your customer relationships?

That's what we built this for.

Apply Now

Live in days. Not months.

01

Apply

One application, all rails. Takes about 10 minutes.

02

Underwriting

We shop your file to the right banks and BNPL partners. Most approvals land in 24–72 hours.

03

Integration

Hosted checkout, payment links, or a drop-in embed. No developer required. Full API if you want one.

04

Go live

Named account manager, white-glove migration from your current processor, and a review of your routing rules before the first dollar.

Questions, answered.

Instead of integrating one processor and hoping it works, orchestration puts a routing layer above many of them. One integration connects you to every BNPL provider, every card acquirer, and every wallet — and PayFull decides in real time which one each transaction should go to. If one goes down, gets slow, or declines, the next one picks it up automatically.

Start accepting payments the way your business actually sells.

Set up in days, not months. White-glove onboarding included on every plan.

Talk to us before you commit to anything.